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Track every move.
Shape every outcome.

One platform for public affairs and advocacy. See how Thinkwell™ fits your team with a personalized demo.

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Built to fit the operation

Thinkwell™ scales from a single workstation to an enterprise floor, priced around the modules, coverage, and seats a team actually uses. Every tier carries the same core: scoring, memory, and the signals that matter.

Coverage and add-ons flex by jurisdiction and vertical, so a state-focused GR shop and a national markets desk each pay for exactly the world they work in.

  • ProFor teams up to 25 seats

    $150 a seat a monthor $120 billed annually

    Nothing your team sends goes out without a yes.

    For a team: one inbox for every account, approvals before anything sends, campaigns with checked people and rewards, and a place for each client.

    1. A yes before anything sendsDrafts wait for a from someone allowed to approve them.
    2. Answers you can defendRun , answered by checked people.
    3. Every client in its own roomEach client gets its , with briefs and weekly updates.

    What’s included

    Every room
    Project Studio, Dashboard, News Room, Message Hub, Time Planner.
    60 hours a seat, pooled
    Shared across the team, with names on every line.
    3,000 credits a seat
    Pooled every month, and unused credits roll over.
    Two seat types
    Full seats do the work. Collaborators edit for $30.
    6 client workspaces
    Each one walled off, with up to 6 more available.
    Verified campaigns
    12 a year with Engagement, or 24 with the team base.

    For example 4 full seats and 2 collaborators: $528 a month, billed annually.

    Cancel any time.

    How you start

    Three steps from here to your Home.

    1. Sign up with your work accountGoogle or Microsoft
    2. Pay for your seats on Stripe’s pageOr ask for an invoice
    3. Invite your team and pick who approvesYour team Home opens
  • EnterpriseFor institutions that need controls

    $18,000 a yearStarting price, billed annually

    Many teams, one record.

    A workspace for each team, single sign-on, and an audit log you can export. Invoiced once a year.

    1. Every team in its own workspaceEach team works in its ; nothing crosses unless someone shares it.
    2. Every action on the recordThe keeps every sign-in, approval and export, ready when records asks.
    3. Signed in your way through your identity provider, with four roles.

    What’s included

    Priced by the organization
    A $15,000 base a year, plus $3,000 for each full seat.
    More room everywhere
    100 hours a seat, 100 campaigns with Engagement, and 500 tickers with Markets.
    10 client workspaces
    Each walled off, with audit logs kept for 3 years.
    Roles across every team
    Four roles and single sign-on, set up for every team.
    Support with a name
    Priority support by phone, with 99.9 percent uptime.
    Blog included
    Publish to your own site on thinkwell.blog.

    For example 6 full seats and 6 collaborators: $36,600 a year.

    Four questions, then pick a time.

    How you start

    Two minutes here. One call. The same day, a workspace.

    1. Tell us about your teamsFour questions
    2. Pick a time on the same pageA 30-minute call
    3. A pilot workspace opens that dayInvoice, agreement and single sign-on follow
How does usage work?
Every plan includes credits each month. 1 credit is 1 cent.
Full seat or collaborator?
Full seats record, research, and run campaigns. Collaborators edit and comment on shared work.
Do nonprofits get a discount?
Yes, 20 percent off Pro and Enterprise.

Example prices; the final list comes later. Rewards and some identity checks use credits: $1 buys 100.

Add-ons

Add-ons, on the plans that need them.

Coverage and add-ons flex by jurisdiction and vertical.

  • Engagement

    $29 a monthPro and Enterprise

    Campaigns with real participants, on Pro and Enterprise. Readers always take part free.

    • Ask readers right on the line that matters
    • Structured discussions with rewards
    • Answers from checked people
  • Government

    $29 a monthPro and Enterprise

    Track every bill, regulation, and lawmaker across all 50 statehouses. Follow Congress, federal agencies, and the Federal Register.

    • Bill & regulation tracking
    • Legislator profiles & contacts
    • Congress, votes & committees
    • Federal Register tracking
  • Local

    $29 a monthPro and Enterprise · Needs Government

    Monitor city councils, county boards, and local agendas.

    • City & county agendas
    • Local official directory
    • Meeting calendars & minutes
    • Keyword alerts

    1 jurisdiction on Pro, 10 on Enterprise; more are $25 each a month.

  • PAC and Elections

    $29 a monthPro and Enterprise · Needs Government

    Run your PAC end to end, from contributions to FEC compliance.

    • Contributions & disbursements
    • FEC & state compliance
    • Donor management
    • Treasurer tools
  • Markets, the Finance add-on

    $29 a monthPro and Enterprise

    Markets move on more than numbers. Thinkwell™ evaluates the reports, communications, policies, and narratives that shape investor behavior.

    • Market-moving communications
    • Regulatory & policy intelligence
    • News & social signal analysis
    • AI coach: plan, monitor, evaluate

    100 tickers a seat on Pro, 500 on Enterprise. Real-time market data: $99 a person a month on Pro, $89 on Enterprise.

  • Lobbying

    $480 a full seat a yearEnterprise only · Needs Government

    Lobbying spend beside everything else that moved.

    • LDA lobbying reports
    • Lobbying spend and ROI reports from LDA data
  • Social

    $29 a monthPro and Enterprise

    Social accounts in Message Hub, to read and reply in one place. Bluesky today, with more platforms coming.

    • Hear the room before it turns
    • Social chatter scored in real time
  • Business

    $59 a seat a month on ProPro and Enterprise

    Funnels, email sequences, HubSpot and your new-business pipeline.

    • Sent, received and opened, for every campaign email
    • Signed, for a document with a signature block

    On Enterprise, priced on the call.

  • Blog

    $29 a month on ProIncluded on Enterprise

    Publish to your own site on thinkwell.blog.

    • Reach, attention and answers from verified people come back to your workspace
  • Single sign-on

    $5 a seat a month on ProBuilt into Enterprise

    Your people sign in through your own identity provider.

    • Four roles, with approvers set for each workspace

More room, on either plan

  • Team base

    Pro
    $6,000 a year from 7 full seats: roles and audit logs, priority support, and 24 campaigns
    Enterprise
    Built in, with audit logs kept 3 years
  • Collaborators

    Pro
    $30 a month each, up to 50
    Enterprise
    $600 a year each
  • More client workspaces

    Pro
    $75 a month each, or $60 billed annually, up to 12 in all
    Enterprise
    $600 a year each
  • More recording hours

    Pro
    20 more hours for $25
    Enterprise
    20 more hours for $20
  • More usage

    Pro
    10,000 credits for $100
    Enterprise
    10,000 credits for $100, with 10 percent more on annual commitments of $10,000 or more
  • More campaigns

    Pro
    $250 per campaign, or 10 for $2,250
    Enterprise
    $250 per campaign, or 10 for $2,250
  • More local jurisdictions

    Pro
    $25 per jurisdiction a month
    Enterprise
    $25 per jurisdiction a month beyond the 10 included
  • Priority support

    Pro
    $2,000 a year, included with the team base
    Enterprise
    Priority within 4 hours, phone, and a named contact
  • Your AI assistant

    Pro
    Full manifest $15 per full seat a month
    Enterprise
    Full
  • Public sector modeOn the way

    Pro
    $1,800 a year
    Enterprise
    Included
  • EU data residencyOn the way

    Pro
    Enterprise only
    Enterprise
    $10,000 a year
  • Data to your own systemsOn the way

    Pro
    From $1,000 a month
    Enterprise
    From $1,000 a month
  • Thinkwell on your own sitesOn the way

    Pro
    From $500 a month
    Enterprise
    From $500 a month

Engagement

Hear from verified people.

Engagement campaigns are polls, surveys, and discussions with verified people, run from Thinkwell. Taking part is free; you pay for verification and recordings, and every response sharpens your simulations.

How it’s charged

The add-on
$29 a month, on Pro and Enterprise.
Campaigns
12 a year on Pro, 24 with the team base, and 100 on Enterprise. More are $250 each, or 10 for $2,250.
Verification, once a person
Email sign-in is free. An email code is 1 credit, a text or a call 15, a passkey 10 with a PIN or 50 with Face ID, and a government ID 300, once.
A check at each response
1 to 5 credits a check, if you ask for one.
Media
Text is always free. Media is charged once, when a campaign goes live: images 5 to 10 credits each, video 5 to 10 a minute.
Prizes
Their value plus the reward fee: 20 percent on cash, 15 percent on gift cards, 10 percent on merchandise, times its size. Every reward charge is at least $1, plus taxes where they apply. The fee covers the identity check before a payout.
Included credits pay first
Every plan includes credits: 3,000 a full seat a month on Pro, 5,000 on Enterprise plus 50,000 for the workspace. Verification, checks and media use them first, then prizes.

What prizes cost

  • $100 in cash12,000 credits, plus taxes
  • A $100 gift card11,500 credits, plus taxes
  • 100 teddy bears at $1 each, medium12,100 credits, plus taxes
  • 20 keychains at 4 cents each, small100 credits, the $1 floor, plus taxes

Work it out

Each full seat adds the credits it includes.

Verified responses per campaign. Campaigns close on their own when they reach the number you set.

How will participants verify?

A real person, checked by phone: 15 cents a person

A fresh check at each response?

No check after sign-up

What goes in each campaign’s documents?

Free

Will you offer rewards?

No rewards

A year of Engagement

108,000 credits included a year

$348 a year

  • Engagement, $29 a month$348
  • 4 of the 12 campaigns includedIncluded
  • Verification: 4 x 300 people x 15 credits$180 · 18,000 credits
  • Media: text onlyFree
  • Paid from included credits−$180 · −18,000 credits

Charged when each campaign goes live, plus taxes where they apply.

$29 a month, $0.29 a person reached.

Worked examples

  • Local elected office

    Poll the district before a vote

    Know where your district stands, with every resident verified.

    • Pro, 3 full seats
    • 4 campaigns of 300 people
    • A real person, checked by phone: 15 cents a person
    • No prizes

    $348 a year$0.29 a person reached

  • Association

    File member comments on a rule

    Verified member comments, gathered and filed by the deadline.

    • Pro, 6 full seats
    • 20 campaigns of 250 people
    • A real person, checked by phone: 15 cents a person
    • No prizes

    $2,348 a year$0.47 a person reached

  • Advocacy nonprofit

    Run a referral drive

    Supporters bring in others, and the prizes you fund reach them.

    • Pro, 4 full seats
    • 10 campaigns of 400 people
    • The lightest check, and free
    • $250 in gift cards a campaign

    $1,783 a year$0.45 a person reached

  • Corporate public affairs

    Run a national verified campaign

    Hear from verified people nationwide, with ID where it matters.

    • Enterprise, 20 full seats
    • 20 campaigns of 500 people
    • For the highest-stakes consultations: $3 a person, once
    • $1,000 in cash a campaign

    $36,358 a year$3.64 a person reached

Your quote, on Pro

Billing
  • 4 full seats x $120 a month$5,760
  • 2 collaborators x $24 a month$576
  • Engagement$348
$6,684 a year$557 a month, $92.83 a personBefore tax. Example prices.

Worth it if

28 hours back per person, each month.

back per seat, each month
28 hours
of time, per seat
$2,800
the cost of a typical Pro seat, paid back in time
16x
  • Briefings: 15 minutes a meeting = 8.75 hours
  • Notes and follow-ups: 15 minutes a meeting = 8.75 hours
  • Morning scan: 30 minutes a workday = 10.5 hours
  • Time back: 28 hours = $2,800

At three levels of use

Light use, $120 a month: a seat billed annually23x
Typical use, $179 a month: a seat with Government16x
Heavy use, $254 a month: plus 20 more hours and $50 of credits11x

A worked example from stated assumptions. Your numbers will differ.

All features

Nothing hidden in the fine print.

Every feature on every plan, in one table you can search.

Try it

  1. Search for a feature, like calendar or credits.
  2. Pick a plan to bring its column forward.
  3. Open a feature to read all of it.

134 features in 9 groups

  • On the plan
  • Limited
  • Add-on
  • Coming
  • Not on the plan

FeatureProEnterprise
Every word, as it's said.On the planOn the plan
Hours reset each month and don't roll over.On the planOn the plan
Who said what, labeled through the whole transcript.On the planOn the plan
Thinkwell learns a voice in 30 to 60 seconds and recognizes it next time.On the planOn the plan
What was on screen when it mattered, saved beside the line it goes with and one click from the summary.On the planOn the plan
Fact, value, and policy claims in your conversations, counted with where each was said.On the planOn the plan
Goals you set for how you speak, with the moments from each conversation that count toward them.On the planOn the plan
Works with the calls you already have, without adding anyone to them.On the planOn the plan

As listed on the current site, version 178. Where a line differs from the plans above, the plans above are newer.